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5 Strategies that a company can do to upgrade and re-energize their brand and logo.
1. Simplify Your Logo - a readers attention span is 8 seconds, so imagine how they interact with your logo. They can't really take in an...
KIA Rebrand
The popular car company, KIA, has rebranded, replacing their dated red oval logo with something much more sleek, eye-catching, and...
It's Black History Month! It's Only Right We Shout Out Our Favorite Black-Owned Businesses.
Since Hibiscus started in 2008, we have built incredible relationships with our clients. People find us through their own online...
Does Your Logo Fit in the Social Media Profile Circle?
Does your brand's logo fit in a circle? Every logo who has a presence online should.
Ask the Expert: Logo Design Q&A with Anna Smith
An interview with Anna Smith, creative director and founder of Hibiscus Brand Management
Branding is Worth the Investment
Ariana isn’t the only one who can get what she wants. Whether you are starting your business from the ground up or continuing the legacy...
McAlister's Re-brand Slow Launch
Since McAlister's launched in 1989, they really haven't changed much. Their new brand roll out really caught us by surprise. We were...
Johnson Baby New Icon and Baby Products
Johnson & Johnson is relaunching its baby-care products in the hopes to revamp their brand and products. The new products are designed to...
Aldi Re-brand Not The Smartest Move
Supermarket Aldi has undergone a new re-branding, with the aim of creating a more "contemporary" look. The new logo features a refined...
Clip Art? $99 logo? Hire a professional!
You have to be careful in shopping for logo design - graphic designers - and now even web designers. Do they have experience? a degree?...
Instagram re-brands to simple camera icon.
The new logo was introduced today, along with a pared-back black and white interface and a corresponding set of buttons for its Layout,...
Red Robin, mmmmmm
Have you notice this re-brand? Again this company too also dropped the gradients and fades of their original logo. It must have costs a...
KFC making a come back?
KFC just can't make up their mind about their brand or who plays the Colonel. They have gone back to the original logo they had years and...
Pizza Hut Brand History
Above you will see the progression of the logo for Pizza Hut. Their iconic hat or sombrero used to market and as a guide for the roof of...
Cell Phone Carrier Re-brand
Some of you may have noticed this slight little change that Verizon did a couple months ago. Notice the old version on the left, then the...
Simple Rebranding
Each time a major brand makes a change to their super full color - busy - tons of detail logo we take notice. We believe that the...
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